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For Google Ads advertisers

See which keywords make you money, and which waste it.

AdSpike watches your Google Ads keywords, search terms and spend every day, explains the numbers in plain words, and tells you when something needs your attention.

Free for 50 keywords, no card needed.

Free for up to 50 keywords
£4.99 a month for unlimited
Connects with Google sign-in, nothing to install
Nothing changes without your OK

Google Ads, without the guesswork

Google gives you hundreds of numbers and very little explanation. AdSpike picks out the ones that tell you whether a keyword is working.

Every keyword in one place

See all your keywords as one list, or ad group by ad group, sorted by what they cost and what they earn.

Search terms, sorted

See what people really typed. Turn a wasteful search into a negative keyword, or a good one into a keyword, in a click.

Metrics in plain words

Impression share lost to rank, cost per conversion, Quality Score: every figure has a short explanation beside it.

Alerts when it matters

An email when a keyword's spend jumps, a top keyword stops converting, or a campaign runs out of budget. You choose which.

Recommendations

Suggestions with the reason behind each: keywords to pause, bids worth raising, negatives worth adding.

You stay in control

AdSpike never changes your account on its own. Every change waits for you to confirm it, and is kept in a history.

Impression share

How many searches did your ad miss?

Every keyword can only show for so many searches. Google tells you what share you got, and why you missed the rest: your ad ranked too low, or the campaign's budget ran out. They need opposite fixes, so AdSpike shows them separately for each keyword and campaign.

Impression share, explained
58% 30% 12%
  • Shown. Your ad appeared.
  • Lost to rank. Bid or Quality Score too low: raise the bid or improve the ad.
  • Lost to budget. The money ran out: raise the budget or stop paying for waste.

Up and running in two minutes

  1. 1

    Sign up

    An email address and a password. No card for the free plan.

  2. 2

    Connect Google Ads

    Sign in with Google and choose which accounts AdSpike watches. Disconnect whenever you like.

  3. 3

    See what's working

    Your keywords, search terms and spend appear on your dashboard, and are checked again every day.

Simple pricing

Start free. Upgrade only if you have more than 50 keywords worth watching.

Free

For trying AdSpike, or a small account.

£0/ for ever
  • Monitor up to 50 keywords
  • Every keyword, search term and negative listed
  • Plain-words metrics and graphs
  • Email alerts and recommendations
  • Changes sent to Google when you confirm
Start free

No card needed.

Unlimited

Pro

For busy accounts and agencies.

£4.99/ month
£49.99/ year
  • Monitor every keyword, no cap
  • Everything in Free
  • All your Google Ads accounts
  • Cancel any time
Start free, upgrade when you like

Card payments taken securely by Stripe.

Questions

Will AdSpike change my ads on its own?

No. AdSpike suggests changes and lets you queue your own, but nothing is sent to Google until you press Confirm. Every change is kept in a history, so you can see what was done and when.

Is my Google Ads account safe?

You connect with Google's own sign-in, so AdSpike never sees your Google password. The access Google gives us is stored encrypted, used only to show you your own data and make the changes you confirm, and deleted when you disconnect.

What counts as a monitored keyword?

All your keywords are listed. Monitored ones also get daily history, graphs, alerts and recommendations. On the free plan you choose up to 50; we start you off with your 50 biggest spenders.

Does it work with manager (MCC) accounts?

Yes. Connect the Google login that can see your accounts and choose which ones AdSpike watches.

Can I cancel?

Any time, from your account. You keep Pro until the end of the period you've paid for, then go back to the free plan.

Find the keywords that are wasting your budget

Free for 50 keywords. Set up in two minutes.

Start free